Joy is found in the unexpected.

What We Do

At Line Lab, we design and build immersive environments that blur the line between storytelling, architecture, and technology. Our work transforms bars, restaurants, and public spaces into living experiences—where every detail, from the materials to the lighting, contributes to a cohesive narrative world.

From concept to construction, we specialize in crafting bespoke spaces that feel transported from another time, place, or reality. We integrate traditional craftsmanship with emerging technologies like projection mapping, AI-driven interactivity, and environmental effects to create atmospheres that surprise, engage, and endure.

Whether it's a hidden tiki bar or a complete fictional universe built into the fabric of a venue, we help ambitious owners and creative teams turn bold ideas into operational, unforgettable destinations.

We don't just build spaces. We build worlds.

Our Services Don’t Fit in Boxes

Your vision deserves more than conventional solutions. We blend architecture, technology, and storytelling to create spaces that engage the senses and leave lasting impressions.

  • From concept to permit-ready plans, we create spaces that balance form, function, story and emotion.

  • Licensed KB-1 Commercial and Residential

  • We design immersive, narrative-driven environments that evoke emotion and engagement.

  • Seamless integration of custom lighting, media design and production, sound, and control systems tailored to each experience.

  • Real time rendered and pre-rendered video design and production and mapping.

  • We develop adaptive systems where spaces feel alive and responsive to guests.

  • From napkin sketch to pitch deck, we help define the soul of your project with imaginative, actionable ideas.

How We Approach Our Craft

We deliver a Complete turn-key approach that allows us to effectively manage budget, schedule, and quality.

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We start with story and emotion, not just form.

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We listen deeply to our clients and to the space.

We integrate story, design, construction, and technology from day one.

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We build modular, scalable systems that evolve.

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We deliver spaces that feel alive.

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We treat staff and guests as co-creators of the experience.

  • Line Lab transformed our restaurant into a living experience. The lighting and projections shift throughout the evening, taking guests on a journey. Our diners aren't just eating, but immersed in a story.

    Maria Rodriguez

  • They made our bar unforgettable. The space responds to the energy of the room, the walls tell our brewing story through projection mapping, and every corner has a wow moment. People come for the drink but stay for the experience.

    Jake Thompson